We’re growing our digital advertising team, and Stephanie Boyer is the latest addition to ThriveFuel.
Stephanie joins us as a Junior Digital Advertising Specialist with experience managing paid campaigns for brands in several different industries. She has worked across platforms such as Meta, TikTok, Google Ads, and Bing, but what stands out most is her ability to look beyond the ad itself and understand what the numbers are telling us.
That combination of hands-on campaign experience and analytical thinking makes her a strong fit for the work we do every day.
A Background Built Around Performance
Stephanie has spent much of her career helping businesses get more from their digital advertising. She has launched campaigns, monitored budgets, tested audiences, reviewed performance, and helped teams understand what was working and where adjustments were needed.
Her previous roles have also given her experience working with e-commerce, healthcare, education, and B2B brands. That variety has taught her how different audiences respond online and how paid media strategies need to change depending on the client, the goal, and the customer journey.
The results speak for themselves. In one role, Stephanie’s optimization work helped increase click-through rates by 30 percent while lowering cost per acquisition by 20 percent.
Seeing the Bigger Picture
Stephanie’s experience goes beyond managing individual ads. She has also worked with lead-generation funnels and conversion strategy, giving her a broader view of how paid media supports the entire marketing process.
For an aviation school in Spain, she helped build a campaign that connected Meta Ads and TikTok with WhatsApp. The effort generated 49 leads and resulted in 15 enrollments, producing a 25x return on ad spend.
That ability to connect campaign performance with real business results is something we’re excited to bring into our own client work.
A Mix of Creative and Analytical Thinking
Stephanie’s education reflects the same balance she brings to her career. She holds a Master’s in Digital Marketing, along with bachelor’s degrees in Industrial Engineering and Photography.
It’s an interesting mix, but one that makes a lot of sense for digital advertising. Her engineering background supports the analytical side of her work, while photography gives her an eye for creative presentation and visual communication.
Stephanie is based in Costa Rica and has worked with international teams throughout her career. She speaks Spanish, English, and Italian and is comfortable collaborating across different locations and time zones.
Welcome to ThriveFuel, Stephanie!
As our new Junior Digital Advertising Specialist, Stephanie will help support paid media campaigns, performance analysis, and ongoing campaign improvements for our clients.
We’re happy to have her on the ThriveFuel team and look forward to seeing the perspective and experience she brings to the work ahead.
