Strong digital marketing depends on more than launching campaigns. The systems behind those efforts also matter, from how leads are tracked and followed up with to how performance data is organized and used. That combination of strategy, technology, and automation is where Mauricio Guerrero brings valuable experience to ThriveFuel.
Mauricio joins our team as a Marketing Automation Specialist with more than seven years of experience across customer acquisition, paid media, CRM systems, analytics, and AI-powered automation. His background includes building marketing systems for businesses in the United States and Mexico, with a focus on improving follow-up, reporting, and operating efficiency.
Connecting Marketing With Smarter Systems
Throughout his career, Mauricio has worked across both the strategic and technical sides of digital marketing. His experience includes automated lead qualification, CRM workflows, follow-up sequences, remarketing, reporting dashboards, and paid campaigns across Google, Meta, TikTok, Pinterest, YouTube, and other platforms.
That range of work has given him experience connecting advertising, automation, and analytics instead of treating them as separate functions. He has built systems designed to help teams better understand where leads come from, how they move through the customer journey, and how marketing activity contributes to revenue.
Practical Experience With Automation and AI
Mauricio has worked with platforms including HighLevel, HubSpot, Shopify, Make, Zapier, n8n, Airtable, GA4, Google Tag Manager, Looker Studio, and Meta CAPI. He also has hands-on experience with AI chatbots, conversational workflows, attribution, and revenue reporting.
In a previous marketing leadership role with Perry’s Roofing, Mauricio managed paid search, paid social, and Performance Max campaigns while also improving tracking and attribution. He built automation workflows that reduced approximately 20 to 25 hours of manual work each week and improved reporting accuracy.
An Entrepreneurial Background
Mauricio has also applied his experience as co-founder of Break Point Tennis Agency, where he has helped develop AI-powered marketing and automation solutions for tennis clubs and sports organizations in the United States and Mexico. His work has included CRM automation, lead follow-up, enrollment workflows, remarketing, and executive dashboards.
The tennis industry is also part of Mauricio’s personal background. He previously competed as an elite player in Mexico and later earned a full athletic scholarship to Francis Marion University. He went on to earn bachelor’s degrees in Marketing and Finance, followed by a Master of Business Administration.
Welcome to ThriveFuel, Mauricio
As our Marketing Automation Specialist, Mauricio brings experience that spans advertising, automation, analytics, CRM systems, and AI. We’re excited to have him at ThriveFuel and look forward to the perspective and technical knowledge he will bring to our team and the work we do for our clients.
Please join us in giving Mauricio a big, warm welcome!
