Who doesn’t love a good trend? Fashion trends, travel trends . . . social media marketing trends?
Yep! In case you didn’t know, social media is still an effective tool to help market your business. However, are you using social media marketing correctly, allowing you and your company to get the most from it?
Below, we’ve put together a few social media marketing trends that are on the rise, trends that you might want to consider implementing into your own social media marketing plan.
#1 Content
You’ve likely heard the expression, “Content is key”—and it is! Content allows you to shape the brand and voice of your company. With strong content, you can show consumers exactly who you are, what you have to offer, and why your product should be chosen over the competition’s product.
Additionally, content gives you the opportunity to present useful, reliable information to consumers. Content allows you to offer something to your consumers, such as a blog article, newsletter, or email blast. And, yes, every consumer wants something—this is your chance to give it to them.
#2 Videos
A short video clip goes a long way—literally, as videos have the potential to be shared. Then, who knows how far the video will go or who will see it and learn more about your company or product.
Further, videos give you the opportunity to introduce yourself and show off your personality that may be difficult to achieve with content. These videos don’t have to be very long—and really shouldn’t be too long. Yet, make sure they do have a purpose. As such, your video must be detailed, informative, and have some sort of value if you want it to be effective.
In short, make sure it offers something to your consumers—even if that something is an entertaining fact or piece of trivia about your company. The more memorable your video is, the better!
#3 Going Live
Going live on social media platforms is becoming more and more popular. This gives consumers a chance to see the “real” you, the authentic you. This is important and will help you build a long-lasting relationship with consumers.
After all, consumers what to feel like they know you, understand you, and can trust you. Again, this is a great way, in addition to content and videos, to display your brand, voice, and what you stand for as a business owner.
#4 Conversational
Social media marketing should spark some sort of conversation. It’s not enough anymore for your marketing techniques to just provide information about your company, but there should also be some sort of prompt for conversation.
Basically, you want people to actually talk about your company and product, not just listen to or read what you have to say about it. Once you get the consumer to start talking, then word-of-mouth marketing comes into play. Are you promoting open and safe conversations on your social media platforms?
Social media marketing can feel complex, even exhausting at times. Not to mention, it always seems to be changing. That’s where ThriveFuel can assist you! We stay up-to-date on all the latest marketing trends so you don’t have to!
Interested in working with us? Contact our team today to schedule a consultation and learn how we can help your business grow.
