You want your business to thrive, right? Of course, you do! Well, in order for your business to grow in this ever-changing, crazy, and unpredictable world, it’s important to consider your marketing techniques.
Not big on the marketing side of things? That’s okay—we’re here to help you out! Specifically, we’ve put together a list of marketing techniques you should familiarize yourself with and think about implementing into your plan.
Don’t have a marketing plan? That’s okay, too! At the end of this article, we’ll share how we can assist you with that, or even create a plan for you!
#1 Digital Advertising
In recent years, digital advertising has emerged as the most efficient method of getting your message (or product) in front of your targeting audience—and it still remains at the top!
Particularly, channels such as search engines, streaming video, OTT/CTV social media, and Geo-Fencing are key elements of any targeting strategy.
#2 Social Media
You may have a love/hate relationship with social media, and understandably so. Yet, in today’s climate, it’s not just necessary but imperative for your brand to have an identity on various social media platforms, including Facebook, Instagram, and Twitter.
Whether you realize this or not, conversations are occurring online about your business—with or without your voice. Wouldn’t you like to add to the conversation? At ThriveFuel, we’ll go one step further: We can successfully turn “likes” and followers into sales, customers, and brand advocates. All of a sudden, you have a little more love for social media, huh?
#3 Email Marketing
Email marketing is old, as old as . . . well, never mind. The point, though, is that email is still one of the most reliable ways to get your message in front of the right consumers.
Additionally, when executed properly (which we always do!), your brand can avoid being labeled as a spammer and even benefit from a high-quality email marketing strategy that builds a list of fans that actually look forward to your regular offers and notices in their inbox.
#4 Web Design and Development
It’s true: Your company website is one of your most valuable business assets. In fact, it’s your 24-hour active sales agent. As such, a professionally designed website that is easy to find and use across all devices is not just recommended—but a requirement.
Further, your website must be responsive, designed to generate leads for your business, and provide analytics for data-driven making.
#5 Search Engine Optimization (SEO)
SEO is king! At ThriveFuel, we use SEO techniques to drive free, organic traffic to your website. Our specialists concentrate on both off-page and on-page tactics that help search engines find your site and ensure it falls in line with all the major search engine guidelines.
We can build a customized, effective marketing plan with SEO in mind, leading to the customer journey ending in your store or online marketplace!
What do you think? Are you excited, intrigued . . . confused? Like we said above, you don’t have to have a marketing plan in place. You don’t even need to enjoy the marketing process or know much about it. That’s why we’re here!
Everything we mentioned above, we can do for you and your business—and so much more! Interested? Contact us today to schedule a consultation. Don’t face your marketing challenges alone.