Pluto TV, one of the most popular apps for cord cutters, hit 22 million active users in the first quarter of 2020. The Viacom owned property has grown more than 75% since being acquired last year. The app is available on Roku, Amazon Fire TV and Fire TV Stick, Apple TV, iOS, Android and other devices and platforms.
“In less than three months since completing our merger, we have made significant progress integrating and transforming ViacomCBS. We see incredible opportunity to realize the full power of our position as one of the largest content producers and providers in the world. This is an exciting and valuable place to be at a time when demand for content has never been higher, and we will use our strength across genres, formats, demos and geographies to serve the largest addressable audience, on our own platforms and others.” ViacomCBS said in a statement on its website.
Pluto TV is consistently one of the highest performing platforms for OTT advertisers and part of ThriveFuel’s OTT offerings and included with EveryScreen. With more than 250 channels across various niches and thousands of on-demand movies, Pluto TV has wide appeal.
Pluto TV is another opportunity for local and regional advertisers to compete with national and larger competitors. Contact us today to find out more about Pluto TV, OTT and other modern marketing opportunities.